A Startup business owner has limited fund, so after managing the fund in all the fundamental things, they usually think of UX design. It might be the last thing in the minds of entrepreneurs. If entrepreneurs are doing so, they are missing out a great chance of acquiring customers.
Great UX design is not just a necessity, it is mandatory to survive in this competitive world of business. Experts in the field suggest that to improve your user experience, every business whether it is big or small should have at least one in-house UX professional.
Steve Jobs once said,
“Design is not just what it looks like and feels like. Design is how it works.”
A startup business should focus on designing part because the business is at an initial stage and their goal is to acquire customers. When a user get best experience in first interaction, it will impress them and they will look further to experience the product as well.
Meaning of UX design
Buzzwords UX design and User experience we often use. While defining these words it means,
“UX design is the process of designing the interaction of users with a website or a mobile application.” It includes everything starting from interacting with interacting with users, product introduction, visuals, branding, marketing, usability, functions to call to action.
The core function of UX design is to ease the interaction of users with the website. Designers try to provide the best possible user experience so that visitors get converted to customers and they recommend the same to their circle also.
The demand for UX design is growing day by day and the reason is increased users of the internet and mobile applications. Here is some reason why a Startup should have a great UX design:
Boosts User Experience and Interface
User Experience and User Interface are very much needed as these represent an aspect of a person’s interaction with a given IT system. It considers the interface, graphics, industrial design, physical interaction, and the manual.
When as a user you approach several applications, then it recalls about user experience. The User interface is what users see when they access an application. Here is a lot to talk about to achieve the best UX design practice that can be tempted for you to focus on flash over experience.
This interface will make it easy for a startup to understand the experience of end users. The more comfortable the design you make for your users, the number of visits to your site will increase.
User Interface Prototyping
User Interface Prototyping also plays an important role as it is an iterative analysis technique in which users are actively involved in mocking-up of the UI for a system.
It fulfills the purpose as a design artifact that enables you to explore the solution space of your system. It works as an analysis artifact that enables you to explore the problem space with stakeholders and as a requirement artifact to initially envision the system and numerous.
User Interface Prototyping follows prescribed steps followed back to back. Firstly, UI prototyping process; followed by an essential user interface, screen sketchers, concrete UI prototype (HTML page). It is critical to understand that you don’t need to create a prototype for the entire system.
It is very common to prototype a small portion of the user interface. You need to understand the underlying business, get an interface expert who can help you to design and you are also supposed to keep in mind that small details can make or break your user interface. There are some practical tips to chase to have the best UI practices:
- Lead Generation
- Consistent Navigation
- Fog’s Behavior Model
- Responsive Design
- Understanding Customers
UX design wire-framing
Aforementioned UX design practices should not be overlooked and should be strictly followed. If we talk about user experience, a level of psychology is involved in this process. User experience design is a complex set of activities and, in fact, a way of thinking.
In the age of user experience design, your users expect your product to be well designed. And it’s really important for the sake of your company that you remember: UX design does not equal wire-framing. Anyone can wire-frame it’s a rather simple activity; many people can write simple HTML code, but not everyone can design experiences.
True nature of user experience design exceeds the techniques that we use to express our design ideas. Development ties in closely with user experience development.
Clarifies the vision of the startup
Every business comes up with a certain vision and goal. A decided height of achievement you want to reach after a certain stage in your business. This vision can only be accomplished when they get consistent users. Better UX design includes this vision as well.
In fact, when entrepreneurs want to share their vision with the customers, the best way is to share it with the help of UX design.
But if you have a poor quality design, your goal will not be accomplished and also you won’t be able to share it with your users. The design should be easy to understand and clearly visible without clutter.
Better UX design helps to improve user experience and eventually it increase conversion ratio. UI makes use of images to pass on the message easily. Images and other easy aspects enhance user interaction. So it ensures that your users resonate with your goal and vision.
The easiest way to ease user interaction is to put your legs in the shoes of users. Think from the side of users and you will get your answers easily.
Easy to Navigate
Navigation is the most important aspect of website design. The design should be clear and visible. The things you want to focus on more should be highlighted.
Make sure your users don’t get annoyed by your navigation design. Because most of the users are annoyed with the user interface and slow response and loading time of the site. The loading speed should be minimal.
Contact information to start up should be clearly visible. Focus on putting important information regarding your business rather than focusing on extra and unrelated information. Make sure your users can switch from one page to another without any hassle.
The Good interface includes a search box so that users don’t need to turn on pages to find out their queries. They can simply put the words in the search box and needed information will be on the same screen. It saves the time of users and they won’t get annoyed if they don’t find related information.
Eye-catching user experience
Great UX design helps to draw the attention of user’s towards startup. There is thousands of website been developed daily, now it’s up to users to select the best for them.
But it’s up to designers to design the website that catches the eye of customers. One has to experiment with the design to be innovative. You can experiment with design, colors, visuals, texts, videos to make it attractive.
Better UX design gives customer first experience even without using the product or service. However, this can result in a mess as well. It is a difficult task for designers to make it interactive as well as attractive.
Customer experience along with technology
The solution is the product itself offered with improved technology. Technology is the core part of product design so is UX to provide the best customer experience. UI is the most essential part of the product. The Entrepreneur should not ignore UX and UI design.
The reason I am saying UX is important because of customer experience it first even before product. When you ignore first interaction with the customer it is definitely going to affect your further process. Potential customers might never be aware of your product.
We have a number of a successful startup who has designers as co-founders for a reason. YouTube, Flicker, Pinterest, Airbnb, Behance, Tumblr, Etsy are the most successful example of it.
What happens when a Startup don’t focus on UX & UI?
You have simply lessened your chance when you ignore UX/UI.
A startup is started by risk takers and enthusiastic group of people. When entrepreneurs are confident about their idea, they initiate Startup. So it will be difficult for them, it doesn’t work. The failure because of external factors is the thing you can’t control. But you have the power to strengthen internal aspects. When you lack the internal aspects, and you’ve got failed, then it’s your fault.
“Not having good design isn’t really a big clink in your armor; it’s the lack of it.”
If you’ve developed the best product, you just need to provide your users with a first experience and marketing of your product. If your users get this experience once, they’ll definitely use your product and will recommend it to others as well. A good experience and interface will give a personal touch to users and it hits something deeper in their minds.
A Startup has to acquire customers by giving them what they need at an initial stage. If the user gets annoyed in the first experience it will be difficult to survive in competition.
A designer can provide a solution for the first interaction. Problems exist everywhere, if designers claim themselves ad problem solver, they have this responsibility to support the entire department by designing the best UI/UX design. Further interaction of customer depends upon the first experience. Don’t follow myths and design more attractive and easy to use.