There is a saying, "First Impression is the last impression”. A Landing page is the first impression of an organization in the minds of visitors, so we can understand the importance of designing an effective landing page. These pages should be designed to enhance rather than diminish the conversion rates directly influencing your sale.
This is why it’s important to choose the finest designs, tools & content for your company's landing page. The very first thing that you need to do is to humanize your brand. So, what is the best way to do that? The answer is, by providing a live customer support option for visitors to have their queries dealt within minutes and in real-time on the landing page. Live chat needs to be attractive so that customers can reach easily to the customer service representative and improve user experiences.
Products and services are your business’ primary sources of revenue. If your website showcases them, then Live Chat is a must. Nowadays, a website alone is not sufficient in this cutthroat business world.
Here are some ways that can be used to upgrade the online user’s experience and make a difference by using live chat integration on landing page:
Table of Contents
1. By Providing Improved and Timely Customer Support
A website is your business’ digital portfolio. It’s where you exhibit your products and services. It’s accompanied by creative and action-generating content, which converts visitors into paying customers. Your top priority should be making the website user-friendly so your visitors’ questions and queries get resolved promptly.
Live Chat consists of a customer on one end and a sales representative on the other. Rather than working the lengthy process of setting up a call meeting, visitors would prefer that their queries be answered right away.
Live Chat software, like Acquire.io, can also provide 24/7 customer support to help establish pre-set customized answers or provide a file from a knowledge base that includes your customer’s query, using an AI-based Chatbot. This can be your low-cost sales agent option.
2. By Providing Personalized Experience & Integrating Chat with CRM
Once you provide your customers with personalized user experience, it ensures that they stay with you. In simple words, it turns your visitors into paying customers. You want to make them feel like they are part of something bigger when buying your brand. It gives them satisfaction and provides a level of customer support on your landing page.
“Always begin with: So that I can better serve you, do you mind if I ask a few questions?” -Jodie Shaw, Chief Marketing Officer, the Alternative Board
71% of businesses own an internet website. This makes it hard for your website to stand out. If you don’t want to be just another business with a website, you need to give your visitors a personalized touch of your service to remember and to return to you with new business.
When CRM is integrated with Chat, You will have easy access to customers' profiles, their last purchase and conversation as well. It gives them the satisfaction that this brand values its consumers and understands their needs. It will also make them free from giving their details again and again. This small effort from your side will give your consumers a lifelong experience to remember your brand.
3. By Providing Convenience & Increasing Customer Satisfaction
Live Chat brings personalization and convenience to your landing page. Combining them gives you the perfect formula for customer satisfaction. According to a blog published by Econsultancy, live chat provides a 73% customer satisfaction rate - the highest when compared to 66% from emails and 44% from phone calls.
Featuring Live Chat on your landing page puts the option directly in front of your customers’ eyes. Should they get stuck or confused; they can easily reach out to you rather than Googling “XYZ customer care number” or “XYZ customer care email” to reach you.
Providing visitors with convenient options for reaching you, 24/7, makes your products and services more desirable. Forcing your visitors to have to Google customer care numbers while in your conversion funnel will cause your customers to lose interest in your brand. Providing convenience results in a higher conversion rate.
4. By Bringing Out the Best in your Sales Team
How does your sales team feel when they must deal with different, and sometimes difficult, customers? Add in the responsibility for keeping everything organized within different software systems required as part of your sales stack, and how would you answer?
It’s time to bring out the best in your sales team by keeping communication channels simple. When properly organized, your sales team will have plenty of time for dealing with and responding to more customers. That means more business for you.
Improved communication channels:
A. Bring in most of your customers,
B. Allow for organization and prioritization of customers and their inquiries, and,
C. Enhances sales agent potential.
5. By Humanizing Your Brand & Building Trust
Live Chat adds a human factor to your website! Today’s customers don’t want to just buy your products in exchange for money. They want customer experience and a relationship with your company. Live Chat builds long-term relationships with your customers.
Those customers who feel like they have a personal relationship with your business will always return. That means increased sales for your business. It shows your customers that you care for them and they will reward you with their trust & loyalty in your brand.
Now that we’ve shown why Live Chat is a must for your landing page and how much value it creates for your brand, it’s time to choose the right software for your business. (Like Acquire)
These questions will allow you to choose the right Live Chat software to meet the needs of your business:
- Would you prefer a simple or a multi-channel Live Chat support feature?
- Is it available in a mobile format?
- Does the software provide for customization of the Live Chat window so it matches your brand?
- What advanced features, i.e. canned responses, co-browsing, chatbots, profile management, etc., are offered, and do you need them?
- What integrations does the software offer?
More questions can be deliberated by reading these 7 considerations.
6. By Overcoming objection faster
Live chat responds faster! Customers are very impatient when it comes to finding solutions to their needs when there are a number of other options available. Through live chat, customers can overcome their objections by asking questions to a customer service representative in real-time.
A customer can also get an instant answer in FAQs, and if they still have any question they can also take an option of Video chat to understand the usage of products via demonstration. If your customers undergo any technical problem, they can go for Co-Browsing. This is where they allow access to their system to service representatives and understand the features of the system.
Providing exceptional customer support is not easy. Today’s businesses experience so much competition that you have to stand out. Always remember to prioritize your customers over your profits. If you’ve got someone close enough to convert. Provide the best customer service, and you’ll succeed in closing the lead.